Despite Amazon having control of a fifth of sales in the fashion industry on e-commerce, Fabletics is rising to this challenge. With Kate Hudson’s determination, the company has currently made a substantial improvement in the last 3 years. Fabletics has some sort of subscription where they allow for membership and convenience that is pushing their sales above the roof. Nowadays, quality and price cannot make a company grow its sales. Customer service, recognition, and design of a brand are elements that need to be catered to as well in order for any company to succeed.
Fabletics which is comparing itself to renowned companies such as Apple is using the strategy of membership to grow in the market. They are currently expanding their stores further to create accessibility and convenience for their clients. They already have stores in California, Hawaii, and Florida among others. The General Manager at Fabletics attributes the success of Fabletics to their membership program that enables them to know their customers’ needs and enables them to come up with customized brands that are affordable. They provide high-quality athleisure wear at a much lower price than their competitors. This puts them at the front line as they create a loyal customer base for themselves. Fabletics make their products affordable at their outlets and online which makes them unique in the industry. Whichever the method of shopping you use, your potential shopping item is added to your cart.
Fabletics recently hosted an event to celebrate their newly formed collaboration with Demi Lovato. This was their first collaboration and they were excited at the progress they have made so far. Their athleisure wear had stood out to this superstar for what it stood for, the empowerment of women. It does not matter what size, age or shape, Fabletics was making women feel at their best. With a simple lifestyle quiz, they are able to provide you with the best options that will suit your needs. Kate Hudson is a perfect face and representative for this company because she is a true representation of what this brands for. Her lifestyle and nature all suit Fabletics. As a co-founder of this company, Kate has put in extra effort to make sure that the communication, client needs, and sales have improved. As a renowned actress, she is showing exemplary expertise in the business sector. Kate Hudson has enhanced the social media presence of the company and is still following up customer reviews to make sure that they are providing the best in the industry and at an affordable price. Techstyle which is their parent company has also played a significant part in the growth of Fabletics through their experience in the fashion industry.