Why Fabletics is not upset by Amazon’s Competition

Those who think that Fabletics is upset by Amazon are wrong. Fabletics is ambitious online enterprises that have risen above its competitors. The fascinating thing about Fabletics is that it has managed to dominate the activewear industry in just three years. The company started and has managed to pull revenue of $250 million in the short years.

While it is clear that Amazon is a leader in the online retailing marketplace, one cannot deny that it faces huge competition. Amazon brings in approximately $110 billion of sales ever year. Most of its customers buy products in the range of food to electronics. It is a market leader and offers consumers everything and almost everything. However, Fabletics has taken a long position and managed to compete with the company. Fabletics has competed with the enterprise by focusing on a good business strategy. The firm focuses on a reverse showroom business model. Many retailers operate on a showroom business plan. The reverse showroom is where a large number of customers view products and purchase elsewhere at a lower price. Fabletics has brought a membership business model where members stick with the company for a long time. Members have a reason to buy from the company because they can purchase at a lower price.

Fabletics is an e-commerce fashion retailer that started operating in 2013. Kate Hudson started the company after she saw a gap in the activewear industry. She had the help of JustFab founders, Adam Goldenberg and Don Ressler. They formed a Fabletics brand that offered great products at the best prices. While it started as an online store, it expanded its territories to include the readily available brick and mortar companies. The stores have increased their sales immeasurably in its three years of operation. The growth shows a significant development for the enterprise.

Fabletics sells activewear for women that want to purchase well-designed clothing of high quality. A typical activewear complete outfit goes at $50. However, one can buy the item at discounted prices after signing up for its membership. Once you sign up for Fabletics membership program, you get billed for your subscription. You can purchase outfits at discounted prices at any time of the month. In case you would like to skip a month, you can cancel the subscription anytime before the beginning of the month. Fabletics has won the heart of many online buyers through its subscription business model.

The e-commerce section of the website has been incredibly successful. It is helpful by offering an adequate customer care service. It attracts new customers through special discounts provided to clients. Once one signs up for the site and chooses their subscription model, one receives clothing at every month. The firm then recommends clothing items to customers. One can return any clothing if they do not like it. Fabletics has succeeded because it has put the needs of clients in charge of the subscriptions. Customers can also skip a month’s payment without any much hassles. Many clients who have received the clothing have found it fit and of paramount quality.