It’s safe to assume most of us like to look good. However, what most consumers enjoy more than looking good, is getting a great deal on their favorite items. Many of us love expensive designer goods. Our wallets, however, seem to have a different opinion.
“The Real Real” has provided a remedy to the latter. They’ve made affording that Channel bag, or that Yves St. Laurent top a bit less harsh on the wallet. With humble beginnings operating The Real Real at her kitchen table, CEO Julie Wainwright has built a consignment empire. Today the company has become the premier site for online luxury consignment. With over 600 employees and multiple locations across the United States, The Real Real has added to environmental sustainability efforts, while also extended the life cycle of luxury items.
In the recent “Holiday Resale Report” curated by The Real Real, some interesting facts were discovered. The report is meant to be a holiday shopping guide for luxury brands, with emphasis on their long-term value. The 2018 Resale Report was released on December 6th, and it revealed that heritage brands are showing strong staying power. Heritage brands are brands that have been around as far back as the 1800s and have evolved and increase their staying power throughout the years. Amongst the women’s brands, Hermes (one of the top resale brands) resale price has increased by 67 percent. Outerwear brands such as Moncler also show great promise, with a resale increase of 90 percent of the original price. However, declining in sales this year were Tory Burch, Miu Miu and also Tom Ford.
More Resale Stats:
- Gucci-12% increase
- Ablohs Off White- 12% increase
- Kenzo- 19% decrease
- Chrome Hearts- 15% decrease
- Dior Homme- 10% decrease