Kenneth Goodgame is the Chief Merchandising Officer and Senior Vice President for True Value Hardware Corporation based out of Chicago Illinois. He has served the corporation since 2013 and has been able to accomplish impressive figures for the company in those years. He is also credited with creating a five-year plan that will create substantial long-term growth for the company. He is also responsible for merchandising, marketing, and global sourcing. Kenneth Goodgame was the General Merchandising Manager for True Value before his promotion to Chief Merchandising Officer. In his time with his previous position he was able to create the Craftsman program which was able to establish a game-changing role for the Craftsman brand.
Before his time at True Value, he was the President of Baja Motorsports and Direct Tools Factory Outlets. He was able to create the Direct Tools Factory Outlet from scratch . He was able to deliver Techtronic Industries a profitable year for the first time and was able to turn a $2.5 million loss into a huge $5 million profit.
Another notable page in his history stems from his work at Newell Rubbermaid. He was the Senior Vice President of Marketing and was able to net the company a huge profit of $490 million in a year and a half. He was in charge of new product development as well as any new marketing or sales strategies. He was also credited for the national print and commercial campaigns.In addition to the previously mentioned career moves, he also was the President and GM of Bernzomatic, Rubbermaid Cleaning, and Senior Global Product Merchant for The Home Depot. Kenneth Goodgame has brought wealth and prosperity to all of the business ventures that he has participated in and continues to provide profitable ideas for True Value.