When co-founder and co-CEO Nathaniel Ru started Sweetgreen, he had no idea the company would blossom into a nationally ranked business. Since 2007, Sweetgreen’s become the top salad chain in the country. It’s also setting new standards of fresh and organic ingredients in the food industry.
Backed by some of the biggest names in the industry, Sweetgreen is predicted to take the nation by storm. So far, the brand has 40 locations up and down the eastern seaboard. It’s been Ru’s focus to ensure that every customer gets healthy, fresh, locally farmed organic produce in every salad they order.
For Ru and the other founders, Sweetgreen stands for more than just fresh food. It’s about involving the community in providing healthier, better food. Like many eco-friendly, green companies, Sweetgreen does a lot for the community in the way of charitable acts. That’s just a small part of what Sweetgreen is to people.
That dedication to their customers is what Sweetgreen is all about. On a regular basis, the CEOs shut down much of the corporate office so that each employee can spend time working in one of the restaurants. It’s their way of getting and staying close to their customers.
Maintaining a relationship is something that all the founders have known for years. Since their college days, the friends have talked about the importance of focusing on more than making money. Read more: Nathaniel Ru | LinkedIn and Nathaniel Ru | Crunchbase
That’s why Sweetgreen is more than a company to them. For each of them, owning their own business is something they learned from their parents.
They also learned that it takes a lot of hard work to succeed from their parents. When they first opened Sweetgreen, they were unsure whether they’d succeed. The confidence of success came after they survived their first winter break on campus and all the students had gone home for the holidays.
Nathaniel Ru is more the face of the company. He does a lot of work for the company, but since the company’s grown so much, most of his time is spent dealing with the public view of the brand. He dedicates a lot of his time to make sure the company is what they say it is.
That’s why he’s often the one seen doing interviews. He has the most experience translating the company’s actions into words.
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